TikTok is a social media platform that allows users to create and share short videos. It was launched in September 2016 by the Chinese company ByteDance and quickly gained popularity worldwide. TikTok’s primary feature is its short-form video content. Typically ranging from 15 seconds to one minute in length.

Users on TikTok can create videos by capturing themselves or uploading existing videos and then applying various effects. Filters, and music to enhance their content. The platform offers a wide range of creative tools, such as AR (augmented reality) effects, video editing features, and a vast library of licensed music and sound bites.

TikTok’s algorithm is designed to provide users with personalized content based on their preferences and viewing history. The platform’s “For You” page showcases a curated feed of videos that the algorithm determines would be of interest to the user. This algorithmic approach has contributed to TikTok’s success in engaging users and creating viral trends.